Questions remain over the coverage of the tragic death of Reality TV star Jade Goody, we found some of it rather intrusive (ie pictures of her family leaving her bedside day after day), although apparently Jade herself was keen to document her final days in detail.
Anyway, press coverage notwithstanding, it seems that Jade's fight has had a positive effect on the cervical cancer screening rates amongst the traditionally hard two traditonally hard-to- reach demographics - the 25 to 35 year old age group, and people of lower socioeconomic groups.
According to BBC News:
Julietta Patnick, director of NHS screening programmes, said some laboratories are reporting a 20% increase in cases, others as much as 50%.On targeting persons from socioeconomic sectors, medical director of Cancer Partners UK, Professor Karol Sikora told the BBC:
"What is interesting is that if you look at the number of people who take up the offers, it is on average 70%.Increasing the awareness of this issue withing these difficult spheres is a signififcant legacy for Jade to leave. Hopefully early detection will ensure that thousands of other won't share her fate.
"If you break that down to socioeconomic groupings it is about 90% in class one - wealthy and educated people - and something like 50% in some geographical areas of Britain where there are predominantly people living in deprivation with poor education," he said.
"What Jade's story does is get to groups you can not get to with other methods.
"Putting out a leaflet or an advert on TV just does not work.
"She appeals to socioeconomic groups four and five, people who read the tabloids rather than the broadsheets."
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